Sub-Branding

The Knowledge House and 718 Digital Labs

The Knowledge House (TKH) provides digital skills training in coding and design for underserved young people in the Bronx with an aim to reduce inequities in the education­-to-­employment pipeline and to diversify the talent pool in the tech industry. As a sub-brand of TKH, their in-house web development and design social enterprise, 718 Digital Labs, not only provides a revenue stream to sustain programming, but also empowers diverse young talent with on-the-job tech experience and growth opportunities. We led TKH in stakeholder engagement to rename the existing program, crafted key messaging to distinguish the program as an employment social enterprise, developed a visual identity as a sub-brand of TKH, and provided brand guidelines for 718 Digital Labs to take forward into website development and marketing materials.