Awareness campaign - Smartphone displaying an Instagram post about average life span of homeless people, surrounded by four colorful quote and statistic cards promoting voting registration, housing health, and sharing data

Awareness Campaign

Colorado Coalition for the Homeless

The Colorado Coalition for the Homeless (CCH) works to prevent homelessness by advocating for and providing a continuum of housing, healthcare, and support services to improve the health, well-being, and stability of those it serves. In alignment with the National Low-Income Housing Coalition’s “Opportunity Starts at Home Campaign”, we worked with the CCH team to develop an awareness campaign plan with packaged themes and templates to make the campaign rollout as easy as possible, including branded Canva templates the CCH team could edit in-house and a set of 10 one-pagers explaining the relationship between housing and social determinants. The campaign was influenced by coalition partners from across sectors such as affordable housing, children’s wellbeing, cross-disability justice, immigrant rights, education advocacy, environmental justice, mental healthcare, and LGBTQ+ rights.

Awareness campaign for non profit Colorado Coalition for the Homeless about housing, homelessness, and mental health in Colorado, showing data, storytelling quotes, and communications strategy content held in hands.

Scope of Work

  • Campaign strategy

  • Stakeholder engagement

  • Copyediting

  • Designed templates

  • Microsite

Team

  • Annetta Crecelius, Creative Direction, Strategy, Design

Social media post for Colorado Coalition for the Homeless with a portrait of an older adult with short white hair smiling above a quote about disability and the need for safe, affordable, accessible housing and universal design from a nonprofit advoc
Infographic for Colorado Coalition for the Homeless on LGBTQ+ housing and homelessness highlighting disparities, including that 1 in 5 transgender individuals have experienced homelessness, presented as nonprofit educational marketing material.
Social media graphic for Colorado Coalition for the Homeless stating that a person with a disability receiving SSI must pay four times the average, or 128 percent of their income, for rent on a one-bedroom unit, part of a nonprofit advocacy campaign
Colorado Coalition for the Homeless branding and website design board featuring color palette, typography, and photos of diverse individuals, including a child at home, a woman writing, and a caregiver with a child, representing inclusive marketing a

We've had a great response to the briefs. I know our partners and our congressional offices love them. The templates were easy to use, and I think Kern gave us some good structure throughout the process.

—Aubrey Wilde, Advocacy Program Director

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