Branding

Colorado Education Association

The Colorado Education Association (CEA) is Colorado’s largest labor union supporting more than 40,000 educators across the state. CEA advocates for school funding, improved working and learning conditions in schools, school safety and mental health supports, and common-sense education policies. CEA wanted a more cohesive, consistent brand that better represented the organization and who they are. We developed an identity that leans on the distinctive Colorado Rocky Mountains, using the A’s to represent mountains lined up in the western part of the state’s shape. The brand identity system included a logo, brand guidelines, letterhead and business cards, aniconography set, and a toolkit of branded Canva templates that can be edited in-house and shared with over 200 local chapters.